Where Visionary Founders Feel Creative Again

Creative first, marketer second. Now, at least. I spent a decade inside the marketing industry, helping brands make their next million, or ten, analysing trend data and finely orchestrating every strategy to make something more sellable. Until one day, I threw a metaphorical middle finger up to the industry in the only way I knew how: I quit, travelled the world and became a yoga teacher… I'm a walking cliché, I know. But somewhere in that adventure, something small and seemingly inconsequential happened: I started writing poetry again. And those words were a snowball to something far greater. Suddenly, I remembered what it was like to breathe outside of briefs and create because you're called to, not because the content calendar says it's time to. Then and there, I made a vow to myself that I would reshape the marketing industry to actually come from creativity again. To help founders feel the same creative fire that made their business when marketing their business. To put humans at the heart of creation, regardless of how advanced the latest tech becomes.

At first, I thought that was a "nice to have." Now I know it's the most necessary thing a founder can do.