Hi, I’m Emma

Marketer. Podcaster. Writer. Yoga Teacher.

Words have always been the way I make sense of the world. Even from a young age, lost in a blank page was my favourite place to be.

The words that filled the page carried the parts of me I didn’t know how to speak out loud. The parts that I know now are the shadowy depths of being a Scorpio Stellium.

I’ve never seen words as something we just read, say or write. They are portals where our inner world meets our outer… and the world of others, too. So I guess you could say my path into marketing, using words to create the kind of change people want to be a part of, was inevitable.

I got wrapped in the world of corporate marketing, where everything had to be run through the lens of SEO, make strategic sense and adhere to such tight briefs that the real expressions were lost.

Writing became more about crafting and converting than it did connecting and it’s no surprise I became wildly disconnected from my creative essence whilst caught up in the midst of that.

When every word had to be geared towards a sell, the very creativity that fuelled the script was choked to the point that it ceased to exist.

But, I lost sight of that.

I needed to be a change-maker.

Although looking back, I can see that I always was one. I never really felt like I fit in places. Always questioned things people would rather turn a blind eye to. Found myself asking, “surely, this isn’t it?” when others were able to just settle for what was. I thought I was broken. Until I realised part of my purpose is to query the status-quo until it creates a ripple effect of change.

And I realised to really do that, I couldn’t keep doing things in the way things had been done, hoping one day I might feel at home in it.

I had to pave a new way, not just for myself, but for all of the others paving theirs, too.

& that’s my mission

Marketing for the change-makers, visionaries and impact-driven service providers has to be different.

The stories in their drafts, their meditation musings, the conversations with friends, or groundbreaking moments in their work, has to be what fuels the way they advertise it.

Not the one-size-fits-all strategies, manipulative marketing methods or copy and paste conversion tactics.

But the words that feel most alive, embodied, inspiring and reflective of the work they weave into the world.

That’s what I help them create.

a deeper dive…

  • Libra Sun, Scorpio Moon, Virgo Rising. 6/2 Generator. Shores environment. Sacral authority.

  • I first entered the world of marketing at 18, when I studied Advertising Psychology at University. I was so excited to start my city-girl, corporate life, but let’s just say that didn’t last long. The “industry” chewed me up and spat me out until I ended up on a plane, set to travel the world solo. I started my business by total accident, whilst working in a coffee shop in Western Australia and built my freelance marketing business with ease. But I still had this call for “more”. So I signed up for my yoga teacher training on a 1000-acre farm in New Zealand, began hosting wellbeing events and I knew straight away I was home. And I also knew I had to weave marketing into this world. Because I saw firsthand how the service providers changing the world with their work, were the ones who struggled to share it the most. & I had to change that. Enter Conscious Creator Co.

  • For so long, Marketing has felt like a place of abandonment for so many heartfelt service providers. Like the same energy, passion and nuance they bring to their work, somehow evaporates when it comes to marketing. My mission is to change that. To make marketing feel like an extension of your service, not a performance of it. A space where the same care, depth, and intention that drives your work can be felt through every word, post, and piece of content you share. Because when your marketing mirrors your magic, it doesn’t just sell, it serves.

  • When I'm not lost in my work, you can usually find me on my sofa watching Catchphrase (I don't care what you say, it's the best gameshow), down on the beach with my matcha or nestled in a coffee shop with my book... all of which will involve me eating cake because my sweet tooth is out of hand.

    After living the high-flying London life, then jumping straight into being a jet setter, I finally found a slow lifestyle on the Cornish coast where I crave simplicity... and that's reflected in the way I work too.