MESSAGING MIRROR
1:2:1 journeys for impact-driven founders with one foot in their current level of visibility…and the other in a world where they are widely known, sought after and creating an entire movement from their marketing.
for trailblazers, CHANGE-MAKERS, impact-driven brands & founders whose MESSAGE is ready to match their mastery.
You've evolved beyond your current expression.
You know your work is powerful. It rewrites the industry standard. Changes lives. Has the potential to create an entire movement that almost feels too big to imagine.
But the message you share isn’t capturing the power of the mission you are here to move.
It’s not translating the depth you hold or the true transformation you facilitate.
It’s not doing justice to the unique impact you know your work delivers.
There’s a gap between the potency of your service and the way it’s being communicated. And you feel that every time you struggle to articulate what you’ve embodied so deeply, the people you know your work would serve scroll on and you find yourself lost in the same sea of sameness you built your unique methodology to escape.
You know it’s not because what you do isn’t good enough, but because you’ve been lost in translation within the current mechanics of marketing.
The standard moulds of marketing were never made to work for you. The formulas that squeezed your best ideas so tight that they couldn’t breathe and gave the reins to a creative block instead. The slap on sales pitches that flatlined the uniqueness that gave your work a beating heart and instead made it sound like the very people you are here to stand out from. The kind of coercion that made people run for the hills (and frankly, you don’t blame them, you might even join them), not lean in for more.
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That’s because traditional marketing wasn’t made for a soul-led visionary like you.
the truth is
Marketing works when…
It feels like such a clear reflection of the power of what you do that people can’t help but see themselves inside of it. When it is such a true expression of you, that resonance isn’t something they have to try to create; it just arrives in the presence of your unfiltered truth. When every word you share is as purposeful and impactful as the services you create.
& you find that kind of marketing when you claim what you are really here to move, embody and share. When you speak the words that are truly yours. You express with the same energy as your approach. You let people really see the person that is the living embodiment of the work they do.
That’s the reflection we hold up here.
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I've worked with many many many mentors and Emma is by far the best and the most brilliant.
ALEXANDRA
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Working with Emma is the best investment I've made in my business
CARLY
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Emma is unlike any marketing professional I've come across.
SHAHNAZ
The Unfolding
The method is rooted in getting to the heart of you, your clients and your service in a way that createst the clearest reflection of your work, in a way that invites people to see themelves within it.
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It starts with you. Your journey. Your values. Your expertise. Why? Because this is where the resonance (aka, the most converting element of your work) is found. It's where connection is made and trust is built. When it's clear, everything else flows.
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Understanding your clients is more than just a basic avatar of who you want to work with. It's about finding where your work lands. What conversations will inspire change. Where a readiness for your work is met.
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& here we can paint a picture of your service that people can clearly see themselves in. The power of what you do will be clearly captured. The invitation into the work will be one people want to respond to. The service will sell itself.
freebie
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The Reflection Method
Try the signature, personalised process that makes your message as powerful as your mission. Listen to the voice memo and fill out the prompts to capture your work with words.
I’m Emma
“The Mirror & The Muse”
Words that a wise soul used to describe me that immediately landed as truth. I've spent the past decade not only honing my craft in marketing, but in the art of weaving that with connection and creativity too. My role is not to tell you what to create. Rather to hold up a reflection of your genius, sit in the seat of the clients you serve and act as the muse for your marketing to translate the true essence of your work.
a note from previous clients
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Kay
Before working with Emma, I felt so lost when it came to creating content. I'd been pushing out content for around 3–4 months with no real results – it got to the point where I felt like giving up on my business entirely, but then I discovered Emma. I loved her down-to-earth, conscious and very real approach to marketing. I'm so glad I worked with Emma, because now I have so much more clarity and confidence when it comes to creating content. She's a breath of fresh air in the marketing world and you can tell she genuinely cares about the work she does and delivering impact for her clients. I would 100% work with her again in the future!
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Katie
I am so friken grateful for Emma. I was so close to giving up on my dream when I discovered her, at a crossroads like “do I stay or do I go?”. I listened to my gut and that strong pull to invest in her and I’ve never believed in myself of my business so much.
I honestly cannot put into words how much she is SO good at what she does and I want her in my corner forever. -
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Alanis
I know I’ve said it plenty of times, but I am truly grateful for Emma’s help and services and have thoroughly enjoyed working with her on my marketing journey. Although at first, it felt a bit ‘odd’ to be talking/marketing in a different way to the traditional method drummed into us, this ‘new’ way feels refreshing, positive, and will make a difference!
She is truly amazing at what she does.
Signature Packages
one week
A recalibration of your overall brand message - what it moves and who it serves.
Perfect if: you’re looking for clarity and refinement; you’ll leave with a clear messaging playbook you can confidently action on your own.
✓ 90-minute call
✓ one-week email support
✓ messaging playbook to keep + action
£350
3 months
A deep dive into your entire brand message, services and content to create a cohesive marketing strategy.
Perfect if: you are craving a deeper dive: it’s more collaborative, with my ongoing eyes on your marketing to help you not only refine, but also implement and bring your ideas to life.
✓ 90-minute call per month
✓ Tues-Thurs support
✓ messaging playbook to keep + action
£550pm
What we weave togther
This isn’t just a space to chat through concepts and perpetuate the problem of you being able to speak about your work, but not write about it.
I’ve worked with hundreds of facilitators on helping them translate how they speak about their work to be exactly how they share it too.
This space is a co-creation designed to ensure you can do exactly that.
Capture the real essence of your service ~
not just what it is, but why it moves people, who it's truly for, and how to say it in a way that lands with clarity and conviction.
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Write the marketing that conveys that essence ~
your bios, sales pages, content, funnels etc ~ this isn’t just a space where you see yourself clearly, it’s where others do too.
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Reignite the creative current behind the essence ~
So you remember that you are the best marketer for your business and the ideas that will showcase (and sell) the real power of your work is woven through everything you create.
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words of affirmation
*please excuse the profanities, apparently that’s what my work causes.
Your Message Already Exists
This isn’t the space where I tell you what to write and give you strategies designed to sell your work outside of integrity. Your messaging is already alive, in your notes, conversations, stories, memories and more. My role? To reflect your brilliance back to you, see your service through the eyes of a potential client and offer guidance in making sure the words on the page are as alive as your magic.
Frequently Asked Questions
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This service works best if you at least have an idea of what you offer. Of course, the offering may evolve as we dive deep into who and how it serves, but it’s best to start with a concept.
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A space to share your ideas. Have me reflect on what you’ve created, or pull even more creation out of you. My background in Psychology to tweak your message to be even more magnetising for your clients. An on-call cheerleader to shrink the fear of sharing your ideas.
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A website written that draw in clients like a bee to honey, an overflowing content library and the kind of confidence in what you do that makes it irresistible to those it serves.
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You’l receive a form to fill out so I can ensure we meet your intention for signing up to this service. And, you’ll receive a link to book your first call. I’ll also ask you to gather some bits together ahead of our call (testimonials, transformations etc).