Where creative expression meets marketing that matters.
For the founders who want their marketing to move, & mean something
marketing, reinvented.
Welcome to a marketing world for the founders who never managed to squeeze themselves into the “sellable strategies”. The ones who colour outside of their industry lines and choose what’s true over what “works” every. single. time. The ones who are ready to be recognised for the impact they have, but refuse to use misaligned marketing to do so.
This isn't the place you come to for the next viral trend, to package your work to be perfectly palatable or to feed the content machine with more churn. This space won't offer you another strategy to try on for size, only to realise it was never supposed to fit.
It's the place you come to when you are ready to put all of that down and find the words that were always yours. The words that your work ,and those it’s for, have been waiting for.
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I've worked with many many many mentors and Emma is by far the best & most brilliant.
ALEXANDRA
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Emma is unlike any marketing professional I've come across.
SHAHNAZ
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Working with Emma is the best investment I've made in my business
CARLY
I’m Emma
Marketer. Writer. Podcaster. Yoga Teacher.
I spent a decade doing marketing the way it's supposed to be done. And it worked. Businesses grew, clients converted, the metrics said everything was fine. But I kept bumping up against the same thing: the founders whose work genuinely mattered, whose vision was actually changing something, were the ones the standard approach served least. Because you cannot prioritise conversion over connection and expect the people who need your work most to feel it. You cannot run integrity-led work through a formula built for something else and wonder why it comes out flat.
The work I do now, of deeply embodied, authentically expressed marketing, exists because of that realisation.
work with me
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work with me \
Messaging Mirror
Feel like your marketing isn't a true reflection of your brilliance? Or, speaking to clients in a way that deeply lands? If you know your work is worthy of more recognition (and bookings), but you also know you aren't doing it the justice it deserves, this 1:2:1 exploration is for you.
Marketing Musings
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If you’ve felt like the current mechanics of marketing weren’t made to fit you, it’s because they probably weren’t. In this episode, we uncover why and the kind of marketing that will feel so deeply resonant, it’s like it was made to fit you.
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We all crave feeling understood by everyone, it’s human nature to. But that’s the cost of shrinking our marketing to make sure they do? That’s what we dive into in this episode.
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The sexy sell does exactly that, it sells. But at what cost? Often, the price to pay is misaligned clients, creative blocks and dissonance with the truth you are here to share. This episode uncovers how to release the grip of the “sexy sell”.
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You, in your most resonant humanness, is messy. And that’s what people to connect to. When we don’t allow our marketing to be built under the same guise, there’s a disconnect. This episode dives into how to use your messiness to create that connection.
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Those words you really want to claim, they are lying within you waiting to break free. And until you give them permission to do so, the creative channel will remain blocked.