The Marketing Muse
Reigniting the creative current of the stories where your future clients see themselves, and the power of your service.
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WAITLIST IS OPEN
✺ WAITLIST IS OPEN
Join the waitlist
Gain access to exclusive insights, discounts and access.
We begin in March 2026.
for visionaries who've grown tired of CHASING algorithms, exhausting formulas and creating solely for CONVERSION.
It’s a noisy world out there, isn’t it?
You started your business from a place of pure passion and purpose. What you do sets your soul on fire. Selling it, though? Not so much.
You used to love riffing on what you do, but now you stare at the blank page, overwhelmed with how to capture the magnitude of your impact.
Even when words meet the page, it never feels like they are doing it justice. Somewhere along the way, sharing became about strategy.
Content about conversion. Awareness about algorithms.
You believed that was the recipe for success, but the reality is it's created a huge disconnect between what you do and how you share it with the world.
I’m Emma
I felt that disconnect too
I was always a storyteller. Before I knew what strategy was. Before I learned how to package my expression into something sellable.
And although I’ve spent a decade inside the world of marketing, helping others shape messages that sell, I’ve also seen the cost of people losing their unique voice when doing so.
Flattening creativity into formulas. Choking the magic out of a message in the name of “what works.” Abandoning their most natural expression to fit in. & because of that, I've made it my mission to put a microphone on the stories that you can't wait to tell and clients don't want to put down.
the thing is…
You can have the most sophisticated strategy. Map the funnel. Tweak the bio. Post the content. Splash out on ads.
But if the words don’t land in the body of the person they’re meant for, if they don’t feel themselves inside your story, if they don’t sense that you understand something about them no one else has put words to…it won’t move them. It won’t sell.
The truth is, we don't need more value-based or educational content. People aren't buying from that (anymore). We need more connection. To stand out not by trying to, but from the natural resonance our humanness holds. To move people with the message we live and breathe in our everyday moments.
The method to this magic exists in 2 parts. The first 6 weeks are uncovering the core message that makes your work matter.
Musing Modules
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We start with the anchor that feeds into every single thing you create. Claiming the real depth of the mission you are here to move. How it found you… and continues to find you day after day. The legacy it leaves behind. Why it makes so much sense that this is the work you are here to bring to life.
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For the mission to move, it must first meet people where they are and open the portal of possibility as to where they could be. Using key psychological principles, we dive into how to understand people on the deepest level so the impact we are here to create begins from the moment someone discovers us. You’ll know exactly how to speak the language of those you serve in a way that serves them.
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You know your work is groundbreaking, but how on earth do you capture the potency of that? Well, that’s what we will uncover here. How to capture what manifests in your spaces, finally giving justice to the power and potency of your work.
The next 6 weeks are rooted in igniting the creative fire that ensures that the message that matters actually finds its way into the world in a way that moves and means something.
Musing Modules
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Now that we have the core of your message, it’s time to break through every creative block that is stifling its expression. Here, we dive into the mechanics of the creative process, claiming the artist within and reigniting the current that brings our ides to life.
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Marketing isn’t seperate to you, or the work you do. It’s not an aloof concept you have to crack the code on. It’s not something someone needs to tell you how to create. It’s already alive in your everyday moments, experience, memories, conversations (I could go on). All marketing does it give meaning to those moments… and that’s what we learn how to create.
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Storytelling has always been at the heart of change. It also happens to be the most natural way we can create (whether we believe it or not). In this module, I’ll teach you the storytelling principles that will have you seeing everything as a story to be told… and a way for people to see themselves within them.
What’s Included
6 Comprehensive Modules
Over 12 weeks, 2 calls per month and a community to chat in between, we dive into a journey that creates more conviction, creativity and confidence in what you do than you could even imagine.
Creative Campfires
Creativity thrives in collaboration. Sometimes, all it takes is a conversation, celebration or commiseration to bring our ideas to life. That’s why we meet fortnightly, around the metaphorical campfire.
Creative Journal
Marketing exists in so many of your day-to-day moments, memories and musings. This space is designed to pull those from your mind and turn them into your most magnetic marketing yet.
✺
WAITLIST IS OPEN
✺ WAITLIST IS OPEN
Join the waitlist
Gain access to exclusive insights, discounts and access.
We begin in March 2026.
this is a space of remembering
I know we are all tired of learning. Trying to mould our magic. Outsourcing our genius. This is an invitation to turn down the volume on all that noise and amplify your voice instead. Sure, there will be a dose of strategies (balance is key, as always), but it’s only there to support, not stifle. This is the space where your marketing comes alive because it is born from the moments that are.
What this space brings to life
Those ideas in your notes, not only coming to life, but becoming the kind of content people crave and are empoweredly converted by
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Mastering the art of storytelling, so your musings become marketing that people don’t just see themselves within, but are transformed by and sold on
The kind of creative fire that burns every misaligned strategy to the ground, with trust in exactly what you are here to say rising from the ashes
Sales pages and marketing materials that come as naturally, and land as powerfully, as chatting about your service with a friend over coffee does, so future clients clearly see themselves within it
THE TRUTH IS
Marketing was never just about selling your work. It’s so much more than that. It’s the initiation of claiming what you are really here to move, in the unique way you are meant to move it. It’s finally letting your truth be heard. Claiming the way you are here to do things. Remembering the artist within that got stifled beneath the strategies.
I’m not here to teach you how to perfectly package and polish your work. I’m here to be the muse that inspires you to reclaim the authentic expression that has always been the most powerful magnetism for your marketing.
Frequently Asked QuestionS
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You have lifetime access to all course materials, so you can revisit and review the content anytime you need.
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You have lifetime access to all course materials, so you can revisit and review the content anytime you need.
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