The Marketing Muse
Reigniting the creative current behind the magnitude of your mission and the way you share that with the world.
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WAITLIST IS OPEN
✺ WAITLIST IS OPEN
Join the waitlist
Gain access to exclusive insights, discounts and access.
We begin in March 2026.
for visionaries who've grown tired of CHASING algorithms, exhausting formulas and creating solely for CONVERSION.
“I used to love creating _____”
[insert stories, videos, pictures, art, Podcasts, Spice Girls music videos performed with hairbrush microphones and filmed on blurry webcams]
Words I hear in my spaces time and time again (ok the Spice Girls bit was actually just from me), spoken by deeply creative souls who seem to have forgotten how to ignite the creative fire that has turned to embers inside of them.
They fondly reminisce on times when they would write for the joy of it, when riffing on their passions came from a place of raw, unfiltered passion and it all just seemed to flow (and work).
Nowadays, they long to feel that way about marketing again. They stare at a blank page, stumped on how to capture the magnitude of their mission.
Every strategy they’ve ever been taught swirls around in their mind as their fingers hover over the keyboard and they find themselves asking
“Will my cLieNt aVaTaR see themselves in this?”,
“Does this hold enough value?”
“Will the algorithm snap this up?”
And in doing so, the stories, the ideas, the expressions that hold more resonance and magnetism than the creator even realises, are squandered in favour of the more strategic version, the one constructed for conversion, the one made more palatable by the robots.
I’m Emma
That’s a disconnect I know all too well
When I was little, I was obsessed with telling stories. I’d often be found passionately bashing the keys on my typewriter and writing for writing’s sake. I had big dreams of sharing my words with the world, not for anything other than the pure passion I poured into them and the innocent optimism that people would enjoy them as much as I did.
But then I entered a career in marketing and words were no longer something to just write. They were there to contort, to construct, to squeeze into a sell-out strategy until they met a made-up checklist designed to drive conversions no matter the cost.
Somewhere along the way, I forgot that I even knew how to write. The desire to do so had died a slow death and I questioned whether it was even a skill I still possessed. And realising that it wasn’t only there waiting in the wings, but bursting at the seams, desperate to be set free again, didn’t even feel like a choice. It felt necessary, inevitable. Because there is nowhere I feel more alive than with a pen in hand and my messy musings pouring out of me.
And there’s also nothing that has “sold my work” (and the work of the 100+ clients I’ve worked with) more effectively than the kind of expression that is unapologetically unique, naturally holds the deepest resonance without even trying and conveys the kind of magnetism that no copy and paste formula could ever capture.
Enter: The Marketing Muse
My pull towards this space started out as a “let’s help people with marketing ideas!!!!”, and then, of course, as a Scorpio stellium, I couldn’t resist taking it to the deepest depths.
Because honestly, I have no desire to help you create more marketing; the world has enough of that already.
I don’t want to help people add to the noise of “hot takes”, the “next big trend” or the shiny, yet sterile sell.
I want to offer a space where your ideas have room to breathe, where your writing flows naturally, where the very voice that holds so much power is heard, and where your spaces naturally sell from the resonance your humanity already possesses.
This isn’t an invitation to learn a strategy, spend weeks trying to contort yourself into it, only to realise it was never made to serve you anyway.
This is a space where you anchor into what you already know.
Marketing ModulesThe method to this magic exists in 2 parts. The first 6 weeks are uncovering the core message that makes your work matter.
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We start with the anchor that feeds into every single thing you create. Claiming the real depth of the mission you are here to move. How it found you… and continues to find you day after day. The legacy it leaves behind. Why it makes so much sense that this is the work you are here to bring to life. This is the fertile ground that our best ideas are born from.
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For the mission to move, it must first meet people where they are and open the portal of possibility as to where they could be. Using key psychological principles, we dive into how to understand people on the deepest level so the impact we are here to create begins from the moment someone discovers us. You’ll know exactly how to speak the language of those you serve in a way that serves them.
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You know your work is groundbreaking, but how on earth do you capture the potency of that? Well, that’s what we will uncover here. How to capture what manifests in your spaces, finally giving justice to the power and potency of your work.
The next 6 weeks are rooted in igniting the creative fire that ensures that the message that matters actually finds its way into the world in a way that moves and means something.
Musing Modules
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Now that we have the core of your message, it’s time to break through every creative block that is stifling its expression. Here, we dive into the mechanics of the creative process, claiming the artist within and reigniting the current that brings our ides to life.
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Sure, it’s one thing to let ourselves create freely and follow what feels alive within us, but what about the fear that lurks in the shadows each time we do? The fear of what others will think, what will happen if we go viral, or express our vulnerable truth. Here, we will be joined by Sarah, coach and hypnotherapist, who will be guiding us in holding space for the part of us that actually wants to be in a creative cage because it feels safer to be there. Together, we will be expanding our capacity to create, creatively.
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Storytelling has always been at the heart of change. It also happens to be the most natural way we can create (whether we believe it or not). In this module, I’ll teach you the storytelling principles that will have you seeing everything as a story to be told… and a way for people to see themselves within them. Marketing isn’t separate to you, or the work you do. It’s not an aloof concept you have to crack the code on. It’s not something someone needs to tell you how to create. It’s already alive in your everyday moments, experiences, memories, conversations (I could go on). All marketing does ios give meaning to those moments… and that’s what we learn how to create.
What’s Included
6 Comprehensive Modules
Over 12 weeks, 2 calls per month and a community to chat in between, we dive into a journey that creates more conviction, creativity and confidence in what you do than you could even imagine.
Creative Campfires
Creativity thrives in collaboration. Sometimes, all it takes is a conversation, celebration or commiseration to bring our ideas to life. That’s why we meet fortnightly, around the metaphorical campfire.
Creative Journal
Marketing exists in so many of your day-to-day moments, memories and musings. This space is designed to pull those from your mind and turn them into your most magnetic marketing yet.
✺
WAITLIST IS OPEN
✺ WAITLIST IS OPEN
Join the waitlist
Gain access to exclusive insights, discounts and access.
We begin in March 2026.
this is a space of remembering
I know we are all tired of learning. Trying to mould our magic. Outsourcing our genius. This is an invitation to turn down the volume on all that noise and amplify your voice instead. Sure, there will be a dose of strategies (balance is key, as always), but it’s only there to support, not stifle. This is the space where your marketing comes alive because it is born from the moments that are.
What this space brings to life
Those ideas in your notes, not only coming to life, but becoming the kind of content people crave and the beacon they didn’t even know they needed
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Mastering the art of storytelling, so your musings become marketing that means that people don’t just see themselves within, your service, but already feel transformed by it
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The kind of creative fire that burns every misaligned strategy to the ground, with trust in exactly what you are here to say rising from the ashes
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Marketing materials that come as naturally, and land as powerfully, as chatting about your service with a friend over coffee does, so future clients clearly see themselves within it
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THE TRUTH IS
Marketing was never just about selling your work. It’s so much more than that. It’s the initiation of claiming what you are really here to move, in the unique way you are meant to move it. It’s finally letting your truth be heard. Claiming the way you are here to do things. Remembering the artist within that got stifled beneath the strategies.
I’m not here to teach you how to perfectly package and polish your work. I’m here to be the muse that inspires you to reclaim the authentic expression that has always been the most powerful magnetism for your marketing.
Frequently Asked QuestionS
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You will have access to the course materials for a year and keep you Notion dashboard forever.
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Everyone will be added into a group chat where questions are welcome!
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Depending on time zones, I may have multiple call times to ensure as many people as possible can join. If you still can’t make it, there will always be a recording to view and the option to ask questions in the chat after.
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The calls are catalysts, but they require you to commit to creation outside of them. There will be plenty of materials for you to dive into to bring your marketing and creations to life.