The Marketing Muse
12 week group program to awaken the muse that already knows how to make your marketing undeniable to those it matters to.
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EARLY BIRD IS OPEN
✺ EARLY BIRD IS OPEN
early bird now available.
Receive £350 off, with payment plans starting from £280.
We begin in March 26, 2026.
for visionaries who've grown tired of CHASING algorithms, exhausting formulas and creating solely for CONVERSION.
the greatest myth I see in my work ~
is that the most “effective” marketing arrives from the most proven strategies. The words that AI polishes to sound more professional. The words that speak to a client avatar most clearly. The expressions that make the most sense, instead of the ones that feel most true.
& here lies the disconnect… you cannot expect people to see the unique impact, the deeply embodied integrity and the rooted passion you’ve poured into what you do when surface-level strategies stifle it. The kind that says all the right things, whilst also not really saying anything at all. The tried and tested formulas might work on paper, but unless they create coherence within you, they won’t resonate outside of you.
Most marketing adds to the noise of a numbed-out world that is too doped up on dopamine to pay attention to what is on offer… regardless of how essential its creator knows it is. Adding to the world with more perfected, polished, alogorithm-friendly “content” is just going to continue to slip through the cracks… and it’s supposed to.
The problem with the sell-out strategies.
Is that they stifle the very expression that would actually sell what you do, to those it genuinely serves (not the as many bums on seats, no matter the cost, mentality most marketing coaches advocate for).
That’s because those deeply connected to the energy behind what they do need marketing that is, too.
We’ve been made to believe that the musings that arrive in meditation, the scribbles in our journals, the answers we find in nature, the conversations we have that feel like home, require manipulation to become marketing.
The reality? The opposite is true. Every time you dilute your expression, you are fogging up the mirror that someone sees themselves in. Because people don’t need you to say things that are clear, clever and concise. They need to connect with the truth of what you have to say, so their own has space to breathe.
You don’t sell your work by selling it better. You sell it by expressing in a way that is so felt, that others can help feel it too.
That’s the kind of expression we create here.
I’m Emma
That’s a disconnect I know all too well
When I was little, I was obsessed with telling stories. I’d often be found passionately bashing the keys on my typewriter and writing for writing’s sake. I had big dreams of sharing my words with the world, not for anything other than the pure passion I poured into them and the innocent optimism that people would enjoy them as much as I did.
But then I entered a career in marketing and words were no longer something to just write. They were there to contort, to construct, to squeeze into a sell-out strategy, until they met a made-up checklist, designed to drive conversions no matter the cost.
Somewhere along the way, I forgot that I even knew how to write. The desire to do so had died a slow death and I questioned whether it was even a skill I still possessed. And realising that it wasn’t only there waiting in the wings, but bursting at the seams, desperate to be set free again, didn’t even feel like a choice. It felt necessary, inevitable. Because there is nowhere I feel more alive than with a pen in hand and my messy musings pouring out of me.
And there’s also nothing that has “sold my work” (and the work of the 100+ clients I’ve worked with) more effectively than the kind of expression that is unapologetically unique, naturally holds the deepest resonance without even trying and conveys the kind of magnetism that no copy and paste formula could ever capture.
Enter: The Marketing Muse
My pull towards this space started out as a “let’s help people with marketing ideas!!!!”, and then, of course, as a Scorpio stellium, I couldn’t resist taking it to the deepest depths.
Because honestly, I have no desire to help you create more marketing; the world has enough of that already.
I don’t want to help people add to the noise of “hot takes”, the “next big trend” or the shiny, yet sterile sell.
I want to offer a space where your ideas have room to breathe, where your writing flows naturally, where the very voice that holds so much power is heard, and where your spaces naturally sell from the resonance your humanity already possesses.
This isn’t an invitation to learn a strategy, spend weeks trying to contort yourself into it, only to realise it was never made to serve you anyway.
This is a space where you anchor into the ideas begging for your attention.
Where the kid with a wild imagination, and creative fire that couldn’t be tamed, meets the business owner with ideas that turn into impact and income.
✺
EARLY BIRD IS OPEN
✺ EARLY BIRD IS OPEN
early bird now available.
Receive £350 off, with payment plans starting from £280.
We begin in March 26, 2026.
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For the founder…
sitting on work they know the world needs, that they have embodied to the deepest depths and are fully rooted in the power of… but struggling to articulate that in a way that others will recognise, without using sell-out strategies to do so.
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who is ready to be really seen and recognised for what they have created, but knows they aren’t fully doing their genius justice with their current uphill battle marketing strategy.
who is tired of contradicting the energy, embodiment and expression of their work with marketing that doesn’t truly reflect what their mission moves… and is ready to reconnect to their inner muse that already knows what to say.
with so much to say, drafts bursting at the seams and journals full of gold, but find their musings remain a best-kept secret, stuck in a bottleneck when it comes to sharing them with the world.
Marketing ModulesThe method to this magic exists in 2 parts. The first 6 weeks are uncovering the core message that makes your work matter.
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We start with the anchor that feeds into every single thing you create. Claiming the real depth of the mission you are here to move. How it found you… and continues to find you day after day. The legacy it leaves behind. Why it makes so much sense that this is the work you are here to bring to life. This is the fertile ground that our best ideas are born from.
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Now that we have the core of your message, it’s time to break through every creative block that is stifling its expression. Here, we dive into the mechanics of the creative process, claiming the artist within and reigniting the current that brings our ides to life.
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Marketing isn’t born from a blank page. It's brought to life in the seemingly mundane moments that matter. The muse isn’t something to find. It’s simply the process of giving meaning to each and every moment. Unlocking this perspective opens up an endless channel of creation.
The next 6 weeks are rooted in igniting the creative fire that ensures that the message that matters actually finds its way into the world in a way that moves and means something.
Musing Modules
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Storytelling has always been at the heart of change. It also happens to be the most natural way we can create (whether we believe it or not). In this module, I’ll teach you the storytelling principles that will have you seeing everything as a story to be told… and a way for people to see themselves within them. Marketing isn’t separate to you, or the work you do. It’s not an aloof concept you have to crack the code on. It’s not something someone needs to tell you how to create. It’s already alive in your everyday moments, experiences, memories, conversations (I could go on). All marketing does ios give meaning to those moments… and that’s what we learn how to create.
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Of course, it’s one thing to create. To feel seen in those creations is a whole other story. That’s where Lily comes in, with ways to hold those parts with love, whilst also disarming their weapons, fighting against our expression.
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Creation requires nurturing, commitment and constant curiosity. I don’t want this to be a container you tap into and then need forevermore. I want it to offer the kind of creative charge that lasts.
What’s Included
6 Comprehensive Modules
Over 12 weeks, 2 calls per month and a community to chat in between, we dive into a journey that creates more conviction, creativity and confidence in what you do than you could even imagine.
Creative Campfires
Creativity thrives in collaboration. Sometimes, all it takes is a conversation, celebration or commiseration to bring our ideas to life. That’s why we meet fortnightly, around the metaphorical campfire.
Creative Journal
Marketing exists in so many of your day-to-day moments, memories and musings. This space is designed to pull those from your mind and turn them into your most magnetic marketing yet.
something special happens when you give your creativity what it craves….
you finally start the Substack to house the hordes of pages collecting dust in your draft attic
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you put the kind of words on your website that make you say “woah, even I want to work with me”
“marketing” stops being time-blocked on your calendar and instead arrives in full aliveness purely through you living as an extension of your work
your emails land in people’s inboxes that stop them in their tracks because they are so true, it feels like they wrote it themselves
you create in a way where you feel so wholly expressed that people finally feel your power and want to walk in the world your work resides in
✺
EARLY BIRD IS OPEN
✺ EARLY BIRD IS OPEN
early bird now available.
Receive £350 off, with payment plans starting from £280.
We begin in March 26, 2026.
this is a space of remembering
I know we are all tired of learning. Trying to mould our magic. Outsourcing our genius. This is an invitation to turn down the volume on all that noise and amplify your voice instead. Sure, there will be a dose of strategies (balance is key, as always), but it’s only there to support, not stifle. This is the space where your marketing comes alive because it is born from the moments that are.
My intention with this space is that you read your own marketing and think to yourself, “that’s it”, finally feeling seen in your own expression again. And in doing so, you naturally invite people into your work who don’t just want to snap up a shiny sell, but truly get what you do and want to reside in the world you create.
Plus, as a very important side bonus, you remember what it feels like to be creatively alive again. You connect back to the core of who you are and let that lead as the most magnetic strategy you could ever adopt.
THE TRUTH IS
Marketing was never just about selling your work. It’s so much more than that. It’s the initiation of claiming what you are really here to move, in the unique way you are meant to move it. It’s finally letting your truth be heard. Claiming the way you are here to do things. Remembering the artist within that got stifled beneath the strategies.
I’m not here to teach you how to perfectly package and polish your work. I’m here to be the muse that inspires you to reclaim the authentic expression that has always been the most powerful magnetism for your marketing.
Frequently Asked QuestionS
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You will have access to the course materials for a year and keep you Notion dashboard forever.
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Everyone will be added into a group chat where questions are welcome!
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Depending on time zones, I may have multiple call times to ensure as many people as possible can join. If you still can’t make it, there will always be a recording to view and the option to ask questions in the chat after.
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The calls are catalysts, but they require you to commit to creation outside of them. There will be plenty of materials for you to dive into to bring your marketing and creations to life.