Creative Consulting
1:2:1 journeys for the founders who have exhausted every marketing strategy under the sun and are ready to trust their own creative compass to capture their work, instead.
if you’re tired of over-orchestrated strategies, running every idea through an algorithm's rules and sacrificing creative passion for performance, then welcome.
there’s a specific type of founder…
one who built something real, born from deep integrity, with the intention of creating genuine impact. Except, over time, the originality and creativity that brought the brand to life turned into a funnel, a framework and a formula, all packaged perfectly into hooks and scroll-stopping, bite-sized versions of itself, until it was almost recognisable. Until it blended into the sea of sameness it always intended to escape.
Eventually, sharing about the work became a separate, administrative task bolted onto the end of the to-do list, one that runs on entirely different values than the work itself does, meaning it inevitably loses itself inside of marketing.
this is where we change that.
Welcome to the creative renaissance
Over the past few years, we’ve seen a shift. The attention is slowly moving away from those who paint the shiniest pictures, perfectly packaged for the algorithm to swallow whole and engineered to hit the 3-step, 7-figure, sellout strategy. Instead, it’s finding its way to those who embody their work most deeply, refuse to waver on their integrity, and are genuinely alive inside their creations.
Now, more than ever before, marketing needs your art, your authentic expression and your creative aliveness. It needs you to stand out, not from another “find your unique edge” strategy, but from creating from the truest place inside of you that is impossible to replicate. From saying what you believe, instead of what you were told would perform well. From unleashing the caged creativity that the minefield of “content creation” trapped you in.
that’s the kind of marketing we build here.
What this space brings to life
This isn’t a space where we perfectly package your work, make up a schedule to share it and see your marketing as case closed. Instead, we get to the core of what you do and who you do it for (my speciality), not the watered-down version you have rehearsed, but the one that pours out of you when you are lit up, in flow and unable to stop the passion pouring out of you.
Then, we build your marketing from that place.
We breathe life into the ideas keeping you up at night, reconnect to the part of you that used to know exactly how to create for the pure joy of it and recalibrate every word and creation to ensure it actually captures your work, instead of stifling it.
My intention for you in these spaces is that you fall in love with sharing about your work again… and for people to see its brilliance because of that. But, also, for you to feel creatively alive by reigniting the life force of bringing your inner musings into your marketing.
In a world of AI, let’s make art
I wholeheartedly believe that the key to putting your work into the world in a way that truly lands is to pour yourself into the sharing of it. It is not longer about how clear/conscice you are. How aptly you capture your client avatar. or how well you sell the dream, whilst erasing the messy middle. It will no longer be how well you perform on platforms of perfect the art of sales. It will be how connected you are to your creations. How inspired you are. How much of your own energetic filed you poured into them. How well you said what you wanted to say.
And it works.
I have my work cut out for me here.
I’ve spent years writing words that made millions, went viral, and put unknown brands on the map and I’m sure if I sold the formula for you to do the same, my service would sell itself with ease. But my guess is that if you’re here. you’ve found yourself in a similar conundrum: do what works, whilst compromising your own creativity and integrity, or express in a way that you feel genuinely inspired to, with the hope that it will somehow showcase the power of your work.
If you are ready to choose the latter, you’re in the right place.
The standard marketing moulds were never made with creators like you in mind. The formulas that squeezed your best ideas so tight they lost their breath. The sales language that made your work sound like the very people you built your methodology to stand apart from. The hooks that technically worked, but felt wrong coming out of your mouth. The strategies that promised coherence and delivered a version of your work you barely recognised.
That is what happens when you spend long enough trying to make your work fit a container that was never made for it.
the truth is
your marketing…
You cannot expect people to feel the depth, the integrity, the years of embodied knowing that lives inside what you do, when the words on the page are performing rather than expressing. People feel the difference even when they can't name it. They scroll past a version of your work that is technically fine because they wanted the version that reaches into their chest, and names something they've carried for years, without ever hearing spoken aloud. They scroll past because they want to see you, not the polished, palatable version of you.
That’s why we undo “most marketing” here.
Instead, finding the language that was always yours, sitting somewhere in your notes, your conversations, the way you talk about your work when you stop trying to get it right and just say what it does until it is eventually shaped into something that does it justice.
Because when the words genuinely match the world you've been building, something shifts, the people you always knew your work was for start finding it, believing in it, craving it, buying it.
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I've worked with many many many mentors and Emma is by far the best and the most brilliant.
ALEXANDRA
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Working with Emma is the best investment I've made in my business
CARLY
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Emma is unlike any marketing professional I've come across.
SHAHNAZ
The Unfolding
The method is rooted in getting to the heart of you, your clients and your service in a way that createst the clearest reflection of your work, in a way that invites people to see themelves within it.
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It starts with you. Your journey. Your values. Your expertise. Why? Because this is where the resonance (aka, the most converting element of your work) is found. It's where connection is made and trust is built. When it's clear, everything else flows.
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Understanding your clients is more than just a basic avatar of who you want to work with. It's about finding where your work lands. What conversations will inspire change. Where a readiness for your work is met.
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& here we can paint a picture of your service that people can clearly see themselves in. The power of what you do will be clearly captured. The invitation into the work will be one people want to respond to. The service will sell itself.
I’m Emma
“The Mirror & The Muse”
Words that a wise soul used to describe me that immediately landed as truth.
I've spent the past decade sitting inside the intersection of marketing and genuine human expression. What I've learned is that the people who struggle to market their work the most are usually the ones whose work is worth finding. The problem is that the strategies have strangled the very things that their potential clients want to invest in.
That’s why my role is not to tell you what to create. It's to hold up such a clear reflection of your genius, to sit so fully in the seat of the people you serve, so the words find you rather than the other way around. To be the muse that draws out what has always been there, waiting for the right conditions to finally take form.
a note from previous clients
Signature Packages
The Reflection
A written audit of your marketing and messaging. You share a service with me and the sales page that showcases them, then I go deep into what's landing, what might be getting lost, and where you could explore your expression.
Perfect if: your work is already out there, but something in your messaging isn't quite landing the way your work deserves it to.
✓an in-depth form to unearth your true message
✓ a written audit of where you can express that message more clearly within your marketing
*Please note this only includes the sales page of one service
£250
The Full Mirror
A three-month co-creation where we build the language, positioning and expression of your work together, from the ground up, so everything you put out into the world reflects the essence of your work.
Perfect if: you've evolved far beyond your current expression and you're ready to intentionally build it from the ground up.
✓ 90-minute call per month
✓ Tues-Thurs support each week
✓ send me your creations for reflections
£550pm
What we weave togther
This isn’t just a space to chat through concepts and perpetuate the problem of you being able to speak about your work, but not write about it.
I’ve worked with hundreds of facilitators on helping them translate how they speak about their work to be exactly how they share it too.
This space is a co-creation designed to ensure you can do exactly that.
Capture the real essence of your service ~
not just what it is, but why it moves people, who it's truly for, and how to say it in a way that lands with clarity and conviction.
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Write the marketing that conveys that essence ~
your bios, sales pages, content, funnels etc ~ this isn’t just a space where you see yourself clearly, it’s where others do too.
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Reignite the creative essence of your creations ~
So you know how to create a rhythm of marketing that comes naturally to you and naturally expresses the power of your work and who it’s for too.
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words of affirmation
*cos yes, that is my love language (of course it is)
Your Message Already Exists
This isn’t the space where I tell you what to write and give you strategies designed to sell your work outside of integrity. Your messaging is already alive, in your notes, conversations, stories, memories and more. My role? To reflect your brilliance back to you, see your service through the eyes of a potential client and offer guidance in making sure the words on the page are as alive as your magic.
Frequently Asked Questions
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The reflection is perfect for you if you feel like your messaging is almost there, but sense there may be something missing when it comes to fully conveying the power of what you do. It’s perfect if you just need a nudge in the right direction and are happy to self-implement.
The Full Mirror is better if you are want to go into all of the details of your message for each individual service. It’s a full recalibration of your entire message and all of the touch points it has in your work. -
This service works best if you at least have an idea of what you offer. Of course, the offering may evolve as we dive deep into who and how it serves, but it’s best to start with a concept.
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A space to share your ideas. Have me reflect on what you’ve created, or pull even more creation out of you. My background in Psychology to tweak your message to be even more magnetising for your clients. An on-call cheerleader to shrink the fear of sharing your ideas.
You can choose if you prefer to email, or voicenote! But please note, my support isn’t 24/7 access to me. I’m a 2nd line in Human Design and for me to be able to give the best support, I can’t be constantly plugged into (and I don’t think it serves you for me to be available for that either). I dip in and out of messages Tues-Thurs, with my response time aiming to be within 36 hours. -
A website written that draw in clients like a bee to honey, an overflowing content library and the kind of confidence in what you do that makes it irresistible to those it serves.
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You’l receive a form to fill out so I can ensure we meet your intention for signing up to this service. And, you’ll receive a link to book your first call. I’ll also ask you to gather some bits together ahead of our call (testimonials, transformations etc).