Creative Consulting
1:2:1 journeys for the founders who exhausted every marketing strategy under the sun and are ready to trust their own creative compass to capture their work, instead.
if you’re tired of over-orchestrated strategies, running every idea through an algorithm's rules and sacrificing creative passion for performance, then welcome.
One who built something real, born from deep integrity, with the intention of generating genuine impact. One who felt so creatively alive and passionate even when the purpose felt too big to be theirs. Who was finally ready to move from a place of alignment, after too many years playing the puppet in a corporate career never made to serve a mind like theirs.
Except, over time, the expression of that work lost itself inside of a marketing machine, oiled by hooks and client avatars and neat niches and palatable positioning. All perfectly orchestrated for “success”, but also a breeding ground for original ideas to blend into the sea of sameness they were always supposed to stand out from.
Until eventually, the work that was once expressed so naturally and purposefully became the hardest thing to talk about.
this is where we change that.
there’s a specific type of founder…
Over the past few years, we’ve seen a shift where the attention is slowly moving away from those who paint the shiniest pictures, perfectly packaged for the algorithm to swallow whole and engineered to hit the 3-step, 7-figure, sellout strategy. It is no longer about how clear/conscice you are. How aptly you capture your client avatar. Or how well you sell the dream, whilst erasing the messy middle.
Instead, it’s finding its way to those who embody their work most deeply. Who are truly connected to the creations they share. Who pour their genuine expression into every inch of what they do. Who say what is most alive, not what most makes strategic sense.
Which means the model of marketing can no longer be one based on a mechanical process; it needs to be a creative one.
that’s the kind of marketing we build here.
Welcome to the creative renaissance
What this space brings to life
This isn’t a space where we perfectly package your work, make up a schedule to share it and see your marketing as case closed. Instead, we get to the core of what you do and who you do it for - not the watered-down version you have rehearsed, but the one that pours out of you when you are lit up, in flow and unable to stop the passion overflowing out of you.
Then, we build your marketing from that place.
We breathe life into the ideas keeping you up at night, reconnect to the part of you that used to know exactly how to create for the pure joy of it and recalibrate every word and creation to ensure it actually captures your work, instead of stifling it.
My intention for you in these spaces is that you fall in love with sharing about your work again… and for people to see its brilliance because of that. It’s for you to feel creatively alive by reigniting the life force of bringing your inner musings into your marketing; the kind that you can’t stop scribbling into a notepad, or pulling out the mic in random places because there is so much to say.
Not just because that’s a fantastic feeling, but because it’s where the most magnetising marketing lives.
I’m Emma
“a terrible marketer”
…if being “good” at marketing means knowing the secret to virality, squeezing the most deeply embodied work into one standalone sentence and whipping up clear content calendars with the perfect hooks, attention-grabbing cadence and clever CTAs. The truth is, I spent a decade as an “expert” in all those things… until I realised that it doesn’t actually work for a certain kind of creator. One who doesn’t know how to perform, package and post on demand, but cares deeply about what they do and knows that it deserves recognition.
I’m not here to tell you what to say and how to say it until you forget you had something worth saying in the first place. I won’t let strategy steal every sentiment for you, or squeeze all your best ideas until you doubt your own creative mind.
I’m here to be a sounding board for the big ideas collecting dust in your notes app. To mirror your work back to you in a way that lets you fully see its brilliance. To ignite the muse that has every “marketing tool” they could ever need already buried inside them.
The Creative Recharge
Know you have something powerful to say, ideas waiting in the wings and a service people really need, but feel creatively stuck when it comes to bringing all of that together as marketing? The Creative Recharge is a session for bouncing ideas around until your creativity comes back on and you remember you already know what to say. We let go of packaging your work perfectly and go looking for the aliveness in it instead, which turns out to be much easier to write from, and a lot more fun to talk about once you’ve found it.
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First, we uncover what it is you’re finding hard about marketing. What stories you’ve been told, strategies you’ve been handed and where it is all suffocating your best ideas. Here, we get to the core of what you want to say but aren’t saying. How you want to express, but aren’t expressing. What would showcase your work well, but you’ve stopped saying. And we leave whatever is misaligned in your marketing right here.
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Then, when we have cleared all the creative clutter, we uncover all the buried ideas. We find out what you really want to say and how to say it in a way that comes naturally to you. We get to the core of what makes you feel creatively alive and we build marketing around that. We build a strategy that serves you, so it never feels like something you have to attempt to stick to. And in doing so, you leave with that creative spark reignited and confidence to actually convey the power of what you do.
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The service starts with a form to get to the core of your creativity in ways you might not have accessed before. The form is a service in itself. Then, we have a 90-minute call where we dive deep into all of the above and leave you with a creative fire that cannot be tamed. I’ll check in on you 2 weeks later to see how you’re getting on!
The Creative Recalibration
Considering hitting Ctrl-Alt-Del on your marketing because none of it feels like you? And every time you go to share through the lens it’s currently trapped inside, you feel creatively stuck? With this service, we go far deeper into your work, who it’s for and what it’s really about, beyond what most marketing has probably reduced it to, so you have pure conviction in every single thing you put out into the world… and sell your service more naturally because of that.
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First, we dive into the core of what you do and who you do it for. Beyond the rehearsed, palatable version you’ve learnt to say well. We reach the truest version that pours out of you when performance isn’t necessary. From here, we scrap anything that doesn’t feel like a capture of that.
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Once we’ve reached the core of what your work really moves and who it moves it for, we build your marketing around that. Think rewritten sales pages, new content concepts and marketing materials that feel like the clearest reflection of what you do, so the marketing does the heavy lifting for you.
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Now, it’s time to pour all of that passion into creations that feel like your own and showcase your work, without you even trying to. Here is where we will uncover the ideas that will carry through your creations in the months to come, so you now exactly how to market yourself in a way you want to… and in a way that truly captures what you do.
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This service consists of 3 sessions, which can span 3 weeks to 3 months - you choose. Each session is one hour to 90 minutes and you can email me any of your creations whenever you like.
In a world of AI,
let’s make art
Now, more than ever before, marketing needs your art, your authentic expression and your creative aliveness. It needs you to stand out, not from another “find your unique edge” strategy, but by creating from the truest place inside of you that is impossible to replicate. From saying what you believe, instead of what you were told would perform. From unleashing the caged creativity that the minefield of “content creation” trapped you in.
Let’s create that.
I’ve spent years writing words that made millions, went viral, and put unknown brands on the map and I’m sure if I sold the formula for you to do the same, my service would sell itself with ease. But my guess is that if you’re here, you’ve found yourself in a similar conundrum: do what works, whilst compromising your own creativity and integrity, or express in a way that you feel genuinely inspired to, trusting that is all that’s needed to showcase the power of your work.
If you are ready to choose the latter, you’re in the right place.
I have my work cut out for me here.
a note from previous clients
words of affirmation
yes, that is my love language (of course it is)
