You will hear me say very often that your marketing is a mirror. How people feel when receiving your marketing sets the precedent for how you want them to feel during your offering. Read that again. If your marketing places me in a headspace rooted in lack, brokenness or unsafety, you bet that’s what I’m going to associate your offering with. And, if that is what leads me to invest in you, then the chances are that nothing you offer will be never good enough for me because I’ve entered in with a “not enough” energy.

If you are looking to practice conscious marketing, then shame has to be eliminated from your messaging. It's actually become so incredibly normal to see lack-based language within marketing, to the point that you, or potential customers may not even notice its presence. Don't fear though, this blog is going to walk you through a process to make sure your marketing is rooted in empowerment and as a result, is a true energetic match to your service.

The whispers of "is long form content dead?" have been circling for some time now with short video dominating the social media space. With the rise of TikTok and huge push of Instagram reels, it's hardly a secret that dopamine addiction is sky high and attention spans are probably at an all time low. Which might have led to you wondering if there's any point creating anything other than a quick piece of content. If that's the case, then get comfy and dive in...