When You’re Not Meant to Fit the Mould: Marketing for Visionaries
I’ve never been good at staying still.
And I don’t just mean staying in one place (although that’s always been a struggle too).
I’ve always had these nudges to question things. To ask why I’m doing something, and if there’s a better way. To follow my intuition, even when it leads me straight into uncertainty.
I’ve left the job I spent years working toward, effectively sabotaging my career before I even had a chance to climb the corporate ladder.
I’ve left my hometown to fly to the other side of the world, young, vulnerable, and absolutely terrified.
I’ve left the seemingly perfect relationship that looked ideal on paper but felt like a cage I had to shrink into.
And more recently, I let go of every stable client I had in pursuit of making marketing more aligned and true.
I’ve tried to change this part of myself, the one that never settles, the one that’s always chasing something more. I’ve had therapy, coaching, hypnotherapy… you name it.
Because who doesn’t want to feel satisfied with the status quo? It’s easier that way.
But then one Tuesday in Bali, trapped in a coffee shop by a monsoon, something shifted.
The word change-maker found its way onto my journal, where pages and pages followed it.
The irony hit me like a ton of bricks — I’d spent years trying to change the part of me that craved change.
Something started to rumble inside me. My purpose was coming through clearer than ever.
And then, the universe sent confirmation in the form of a YouTube video by Caroline Myss, describing the visionary archetype.
She explained that visionaries can imagine beyond the current reality and their role is to feed that vision back to others who can’t yet see it.
They were never supposed to settle for the status quo.
They’re here to dismantle it.
Visionaries often find themselves on the outside, questioning what others accept, carving out their own squiggly path, and holding a vision that others may not yet understand.
And that’s when everything clicked.
I’m exactly where I’m supposed to be, despite rarely feeling “settled.”
Because I’m not here to slip into the standard.
There’s a reason it stifles me.
There’s a reason I feel the urge to run when structure snaps its shackles into place.
That vision that keeps me up at night, the one that feels out of reach, misunderstood, and even a little delusional?
It’s not here to be ignored.
It’s here to be birthed.
And it will keep making me uncomfortable until I take the reins and bring it to life.
The Visionary’s Dilemma: How Do You Translate What Others Can’t See?
Every person I work with shares a similar story.
Different journeys, same thread. They’ve already done the deep inner work.
They’ve healed, transformed, and embodied the change they’re here to create.
But when it comes to sharing that with the world, when it comes to marketing their vision, that’s where they get stuck.
They ask:
“How do I explain something that feels so intangible?”
“How do I share my truth without it sounding too ‘out there’?”
“Will people understand what I’m trying to say?”
And the truth is, this is one of the greatest challenges of being a visionary business owner.
Because your vision exists in a realm that others haven’t yet experienced. It’s your imagination that gets there first and your role is to translate it into something people can feel.
That’s what visionary marketing is all about.
It’s not about following formulas or fitting into strategies that were built for a different kind of business.
It’s about leading with imagination.
About allowing people to see themselves within the vision you hold.
Marketing for Visionaries Requires Trust
When you’re doing things differently, it’s easy to fall into doubt.
To question whether your creative, intuitive approach will “work.”
To wonder if being deeply authentic can really bring success.
But here’s the truth:
You were never meant to follow the paved path.
Your marketing won’t look like anyone else’s because your mission isn’t like anyone else’s.
Your stories, the ones you keep tucked in your drafts because you’re not sure how they’ll be received, are the very stories that will build the bridge between your vision and the people it’s meant to reach.
Marketing, for visionaries, isn’t about convincing people.
It’s about helping them feel the possibility that already lives within your work.
That’s why, as I shared in this week’s podcast episode, marketing for visionaries isn’t about having all the answers.
It’s about trusting your role in shaping the future.
You’re not here to fit the mould.
You’re here to melt it.
