The Marketing Muse
Reigniting the creative current of the stories where your future clients see themselves, and the power of your service.
for visionaries who've grown tired of CHASING algorithms, exhausting formulas and creating solely for CONVERSION.
It’s a noisy world out there, isn’t it?
You started your business from a place of pure passion and purpose. What you do sets your soul on fire. Selling it, though? Not so much.
You used to love riffing on what you do, but now you stare at the blank page, overwhelmed with how to capture the magnitude of your impact.
Even when words meet the page, it never feels like they are doing it justice. Somewhere along the way, sharing became about strategy.
Content about conversion. Awareness about algorithms.
You believed that was the recipe for success, but the reality is it's created a huge disconnect between what you do and how you share it with the world.
I’m Emma
I felt that disconnect too
I was always a storyteller. Before I knew what strategy was. Before I learned how to package my expression into something sellable.
And although I’ve spent a decade inside the world of marketing, helping others shape messages that sell, I’ve also seen the cost of people losing their unique voice when doing so.
Flattening creativity into formulas. Choking the magic out of a message in the name of “what works.” Abandoning their most natural expression to fit in. & because of that, I've made it my mission to put a microphone on the stories that you can't wait to tell and clients don't want to put down.
the thing is…
You can have the most sophisticated strategy. Map the funnel.
Tweak the bio. Post the content. Splash out on ads.
But if the words don’t land in the body of the person they’re meant for, if they don’t feel themselves inside your story, if they don’t sense that you understand something about them no one else has put words to…it won’t move them. It won’t sell.
The truth is, we don't need more value-based or educational content. People aren't buying from that (anymore). We need more connection. To stand out not by trying to, but from the natural resonance you hold. To move people with the message we live and breathe.
The method is rooted in getting to the heart of you, your clients and your service in a way that createst the clearest reflection of your work, in a way that invites people to see themelves within it.
Musing Modules
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It starts with you. Your journey. Your values. Your expertise. Why? Because this is where the resonance (aka, the most converting element of your work) is found. It's where connection is made and trust is built. When it's clear, everything else flows.
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Understanding your clients is more than just a basic avatar of who you want to work with. It's about finding where your work lands. What conversations will inspire change. Where a readiness for your work is met.
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& here we can paint a picture of your service that people can clearly see themselves in. The power of what you do will be clearly captured. The invitation into the work will be one people want to respond to. The service will sell itself.
What’s Included
5 Comprehensive Modules
There is only so much we can learn when it comes to creative marketing before we need to embody the wisdom and transmute it into our own musings. This isn’t just a space to learn. It’s an opportunity to discover your truth.
Creative Campfires
Creativity thrives in collaboration. Sometimes, all it takes is a conversation, celebration or commiseration to bring our ideas to life. That’s why we meet fortnightly, around the metaphorical campfire.
Creative Journal
Marketing exists in so many of your day-to-day moments, memories and musings. This space is designed to pull those from your mind and turn them into your most magnetic marketing yet.
this is a space of remembering
I know we are all tired of learning. Trying to mould our magic. Outsourcing our genius. This is an invitation to turn down the volume on all that noise and amplify your voice instead. Sure, there will be a dose of strategies (balance is key, as always), but it’s only there to support, not stifle. This is the space where your marketing comes alive because it is so unmistakably you.
What this space brings to life
Those ideas in your notes not only coming to life, but becoming exactly what people have been waiting to read & can’t put down
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Mastering the art of storytelling so your musings become marketing that people don’t just see themselves within, but are transformed just by reading
The kind of creative fire that burns every misaligned strategy to the ground, with trust in exactly what you are here to say rising from the ashes
Sales pages and marketing materials that come as naturally, and land as powerfully, as chatting about your service with a friend over coffee does
THE TRUTH IS
Marketing was never just about selling your work. It’s so much more than that. It’s the initiation of claiming what you are really here to move, in the unique way you are meant to move it. It’s finally letting your truth be heard. Claiming the way you are here to do things. Remembering the artist within that got stifled beneath the strategies.
I’m not here to teach you how to perfectly package and polish your work. I’m here to be the guide that helps you reclaim that authentic expression that has always been the most powerful magnetism for your marketing.
Frequently Asked QuestionS
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You have lifetime access to all course materials, so you can revisit and review the content anytime you need.
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You have lifetime access to all course materials, so you can revisit and review the content anytime you need.
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