Funnel Flow
The template that turns your freebie into an email sequence that sells your service itself.
Create a freebie, build a funnel and watch the sales come rolling in, whilst you sip a spicy marg on a sun-lounger somewhere hot. You checked off all the steps and yet, crickets. Sure, people sign up to your freebie. Sometimes they even message you to tell you how much they love it. But then it’s tumbleweed from there.
The freebie was supposed to be the taster, the prelude before the main event (aka: your paid service), but for some reason, they don’t seem to stick around for the show and you aren’t sure why.
Let’s dive in, shall we?
You’ve been sold the dream
Funnels should flow.
You can’t just create a freebie, add a bunch of emails to follow it and expect it to sell your service. There is an entire psychological process that happens in that space, which is what takes people from awareness to action, confused to connected, interested to impacted.
Without that consideration, our emails just add to the noise clogging up people’s inboxes, moving them further away from seeing themselves in our services, not closer.
Until that cycle breaks, marketing will continue to miss the mark.
You don’t want to spend all your time marketing.
You were drawn into the funnel > sales pipeline dream because you built this business to have more freedom. And yet, your workload is greater than ever before. You love what you do, but you don’t want to feel like a performing monkey trying to sell it in every spare minute you have. You want people to see the value of what you do… and themselves within it, without force. Without a constant cycle of content creation. Without you needing always to show up when you are trying to slow down.
& that’s where this template comes in.
Funnels sell for you.
Not because they have coerced or fear-mongered people into buying what you do. But because they’ve taken people on a natural journey of readiness to receive the power of it. When they tell the story of your service in a way that people see themselves within, that’s when customers want to hit the “buy button”.
Think of it like your discovery calls, or VN’s in the DM’s about what you do and how it serves (which you already great at), except this takes place behind the scenes whilst you are delivering your work, lost in a book, watching your favourite binge-worthy show, or frolicking in the forests somewhere.
It’s selling without actually selling.
Meet the creator
Marketer / Writer
No one seems to believe me when I say I bloody love a good funnel. With a background in the psychology of marketing, this is the juice that really gets me going. Because I love understanding what inspires change, drives action and creates a readiness for the next step, which is really the true essence of marketing that the world seems to have forgotten. There’s no greater example of this than in a funnel. & I know what you might be thinking, “that sounds hard”, or “even the word funnel makes me wanna slam my laptop screen shut”, but I think this template might change your mind. It’s designed to reflect your work and its journey in a way that is so potent/powerful, it might just convert you to become a funnel fan too.
What’s Included
“How to Funnel Guide”
Know exactly how to set up funnels so the logistics aren’t holding you back from creating a sequence that sells for you.
Full Freebie Sequence
Then, once you have the foundations, you can write the emails that are going to work in the background and sell your service for you. Every prompt is designed to write a psychology-fuelled, resonance-infused infused and check-out inspired emails.
Freebie Dive
Everything here is intentional. For your freebie > funnel > sales pipeline to really work, you have to understand the journey your customers are embarking on in the greatest depth. This is what this template helps you uncover.
What this space brings to life
