4 min read

How to Transform One Piece of Content into 20 Unique, Engaging Creations

I'm not going to lie, when I see content that says "here's how I create 50 pieces of content in an hour", or "use AI to create a month's worth of content in a minute" I roll my eyes so hard. The marketing world doesn't need more generic creations, it needs my connection. That being said, I also know how many hats we wear as small business owners and creating content can feel like a huge time-drain. You want to create in a way that connects, but you don't have hours upon hours to do so.

I’ve perfected a process that takes one core piece of content and turns it into 20 unique, engaging, and totally you pieces that capture your voice and the essence of your service. Whether it’s a podcast, a training session, or even a workshop, this method allows you to create diverse content that still feels deeply personal.

Step 1: Start with Long-Form Content

Think of the types of creating that feel most natural to you. Maybe that's whipping out the microphone/camera and recording, perhaps it's writing, or even delivering something live. It might even be something that already exists - content from a membership, course, training, meditation, workshop etc. When it's a longer form of content, it contains so much goodness that has a whole lot of repurposing potential. And, instead of sitting behind your computer thinking on what you need to create, it's an opportunity to free-flow in a way that comes most naturally to you... and therefore generates the most magnetic kind of marketing.

Got your piece of content? Good, let's go to the next step.

Step 2: Transcribe That Content

If your content is already written, you can skip this step. If it's a video, or voice recording of any sort, then we want to start by transcribing so that we also have it in written form (this will make sense with the next step). I use Descript to do this. If what you are creating is a Podcast, it's always a good idea to add the transcription because that's how you get found more effectively in Podcast searches. If you have any kind of trainings, it's sometimes nice to share a written version for those who like to read too.

Step 3: Recruit The Robots

Now, when AI was first introduced it being a bad idea was a hill that I would die on... but then I changed my mind very quickly when I reframed my thinking around it. A close friend of mine, who is incredibly spiritual and connected, said to me "why wouldn't you want the robots to do more, so we can be off screens and live more of life?" and oof that got me. But one thing I do still stand by is that if we live in a world where AI creates everything for us, things are going to get dull very quickly. So, I found my happy medium.

You see the transcript you have above? That's all you baby! Most blogs of this nature will give you prompts for AI to generate content for you, but this is different because you've already creates the goods. AI is just going to help you mix it up, pull out the good stuff and turn it into other forms. To start with, you can use this to create other long forms of content to maximise your marketing. I personally use it to create blog posts and Linked in Articles (I prefer to write my emails myself, but you could totally use it for that too).

You can use this prompt:

"Here is a transcript on [insert topic] - using my tone of voice and phrasing, turn this into a [insert platform] - enhance it specifically for this platform [considering SEO if it's relevant for mentioned platform]"

Step 4: Condense the Creations

Then, once you have expanded in long-form content, you can start to focus on short. I do this by asking AI to pick out key, impactful statements from what I have said. I use social media and Pinterest as a way of bringing people into my longer form content because it's where I feel like my true expertise/brilliance is most effectively portrayed. It's also a way to capture attention so people want to find out more about you. In my professional opinion it's become less about showcasing everything you know and more about leading people into other ways of finding out about what you know.

From one piece of long-form content I can create 10-15 pieces of short-form content in the form of Instagram reels, Pinterest pins and Linked In posts. You can see some examples of mine that are performing really well:

You can use this prompt to create the same:

"Now, pick out 20 key statements from all of the above that would capture the attention of my target audience and showcase the uniqueness, impact and value of what I do"

For video? I found this incredible tool that cuts up my videos and ranks it based on how likely it is to be viewed. No joke, I tried doing this myself and it made me pull my hair out. This cuts a process that would have taken me hours down into a few minutes of my time. GAME-CHANGER. It's called Vizard and it's a wizard. Perfect for reels, YouTube videos, or even pins!

Final Thoughts: It’s Not Just Content—It’s You

While many people churn out cookie-cutter content using a similar process, this method captures your tone of voice, your message, and your personality. Every single piece reflects your unique service and speaks directly to your audience. When done right, turning one piece of content into 20 isn't about pumping out lifeless posts; it’s about spreading your message in a way that remains true to you, every time... and you know, selling your service.