For Businesses | Conscious Creator Co

top of page

FREE activation to speak to perfect-match customers 📩.

Home
About
- Partner With Me!
Done With You
Done For You
Freebies
Blog

Final little 💭 before switching off.

Im in awe of this year.

I thought to myself “it’s like I’m a new person” the other day when reflecting, but it’s not that at all.

It’s actually that I feel more myself.

And what a gift that is.

Entering 2025 so excited for what’s to come 🫶🏻

Final little 💭 before switching off.

Im in awe of this year.

I thought to myself “it’s like I’m a new person” the other day when reflecting, but it’s not that at all.

It’s actually that I feel more myself.

And what a gift that is.

Entering 2025 so excited for what’s to come 🫶🏻

On a series note: are we in a vortex?

How does it feel like it’s too soon to be the end of another year, whilst also feeling like the start of 2024 was another lifetime ago?

I honestly feel like I’ve lived a thousand lives this year.

I barely recognise the version of me who walked into 2024 lost, broken and as though she had a mountain to climb.

This transformation has been one of my toughest yet, but I can look back with so much gratitude for it.

From the worlds messiest year has come so much clarity and conviction in my work and I’m ending it with more passion than ever for what I do.

Roll on 2025… let’s hope this road has slightly less bends ☠️

On a series note: are we in a vortex?

How does it feel like it’s too soon to be the end of another year, whilst also feeling like the start of 2024 was another lifetime ago?

I honestly feel like I’ve lived a thousand lives this year.

I barely recognise the version of me who walked into 2024 lost, broken and as though she had a mountain to climb.

This transformation has been one of my toughest yet, but I can look back with so much gratitude for it.

From the worlds messiest year has come so much clarity and conviction in my work and I’m ending it with more passion than ever for what I do.

Roll on 2025… let’s hope this road has slightly less bends ☠️

2024 has felt like figuring out for me.

After a tough 2023 I gave myself full permission to trial and error to see what serves me.

And now?

I’m entering the year with confidence in what I do, who I do it for and how I do it… plus full clarity on how to convey that to the world.

What a feeling 😍

2024 has felt like figuring out for me.

After a tough 2023 I gave myself full permission to trial and error to see what serves me.

And now?

I’m entering the year with confidence in what I do, who I do it for and how I do it… plus full clarity on how to convey that to the world.

What a feeling 😍

These last few days of the year are feeling like a bit of a rollercoaster.

On the one hand I feel really ready for a break.

On the other, I’m in flow and I don’t want to stop.

How are you feeling as we “wind down” for Christmas?

These last few days of the year are feeling like a bit of a rollercoaster.

On the one hand I feel really ready for a break.

On the other, I’m in flow and I don’t want to stop.

How are you feeling as we “wind down” for Christmas?

“Everyone could benefit from my work” is something I hear a lot.

And usually it’s closely followed by people having fallen out of love so try their work, doubting themselves and feeling drained.

The truth is, everyone may benefit from your work, but then won’t if they

A) aren’t ready to receive it
B) don’t resonate with your unique approach

Your marketing is what determines you working with clients you love, who you can genuinely serve and have impact for.

And if your messaging isn’t speaking to that you’ll either to struggle to sign clients at all, or sign ones that aren’t aligned.

Sound familiar?

“Everyone could benefit from my work” is something I hear a lot.

And usually it’s closely followed by people having fallen out of love so try their work, doubting themselves and feeling drained.

The truth is, everyone may benefit from your work, but then won’t if they

A) aren’t ready to receive it
B) don’t resonate with your unique approach

Your marketing is what determines you working with clients you love, who you can genuinely serve and have impact for.

And if your messaging isn’t speaking to that you’ll either to struggle to sign clients at all, or sign ones that aren’t aligned.

Sound familiar?

This time of year is when I see narratives creep in like “no one will buy, they are spending their money on other things”

And I get it.

The online world is very noisy right now.

But here’s the thing: people are tired of being sold to, but it doesn’t mean they won’t buy.

It means you need to creative with your selling.

This time of year is when I see narratives creep in like “no one will buy, they are spending their money on other things”

And I get it.

The online world is very noisy right now.

But here’s the thing: people are tired of being sold to, but it doesn’t mean they won’t buy.

It means you need to creative with your selling.

The other day I was on a panel where we ended up speaking on the rising of genuine expertise.

A few years ago a lot of people were buying from anyone who made a promise, showcased a result and made claims of how they could achieve it.

Now, people have a much stronger discernment when it comes to making purchases.

I’m excited about that.

It’s challenging us to showcase how we walk the talk of what we do, use conscious marketing to do so and only invite in clients we can genuinely serve.

2025 is going to see huge shifts and I cannot wait 👀

The other day I was on a panel where we ended up speaking on the rising of genuine expertise.

A few years ago a lot of people were buying from anyone who made a promise, showcased a result and made claims of how they could achieve it.

Now, people have a much stronger discernment when it comes to making purchases.

I’m excited about that.

It’s challenging us to showcase how we walk the talk of what we do, use conscious marketing to do so and only invite in clients we can genuinely serve.

2025 is going to see huge shifts and I cannot wait 👀

Ill be honest, when I first started my business I felt this urge to make it a huge financial success.

I was the only “freelance” person I knew.

Everyone around me seemed to have the kind of stability that I’d given up and I felt this urge to prove that I’d chosen the “right” path.

Mix that with an Italian family who have always believed if you aren’t working multi-jobs as often as you can, you’re “underworking”

And an industry that frequently uses terms like “addicted” and “24/7” in job roles.

It was easy to get caught up in the financial “success”.

And whilst sure, I’ve earned a lot from my business and I know the importance of earning money, the “real” rich I feel goes far beyond paper.

Getting to see the world, start my day slowly, spend more time with friends than ever, meet the most incredible people, chase the sun, rest when I feel like it and just genuinely wake up everyday excited to do that I do makes me feel all kinds of rich.

Ill be honest, when I first started my business I felt this urge to make it a huge financial success.

I was the only “freelance” person I knew.

Everyone around me seemed to have the kind of stability that I’d given up and I felt this urge to prove that I’d chosen the “right” path.

Mix that with an Italian family who have always believed if you aren’t working multi-jobs as often as you can, you’re “underworking”

And an industry that frequently uses terms like “addicted” and “24/7” in job roles.

It was easy to get caught up in the financial “success”.

And whilst sure, I’ve earned a lot from my business and I know the importance of earning money, the “real” rich I feel goes far beyond paper.

Getting to see the world, start my day slowly, spend more time with friends than ever, meet the most incredible people, chase the sun, rest when I feel like it and just genuinely wake up everyday excited to do that I do makes me feel all kinds of rich.

Here’s the thing:

People have problems they want solving.

Areas they want to expand in.

Things they want to change.

Support they are craving.

Goals they want to reach.

And we can acknowledge that.

Without shaming them into action as a result of it.

More on this coming 👀

Here’s the thing:

People have problems they want solving.

Areas they want to expand in.

Things they want to change.

Support they are craving.

Goals they want to reach.

And we can acknowledge that.

Without shaming them into action as a result of it.

More on this coming 👀

Life’s felt busier the past couple of weeks and it is when I look ahead too.

I asked the universe for that and cultivated it after a prolonged period of quiet.

But the funny thing is what I do in 3 days now, I used to do in 1.

And whilst I’ve been really tapping into that part of me who was so capable and confident (because honestly I feel like I lost her somewhere along the way), I’m doing so with balance.

Yes my diary is fuller and I’m doing more of my work, but not at the expense of rest, time in nature and genuine fulfilment from what I do.

Life’s felt busier the past couple of weeks and it is when I look ahead too.

I asked the universe for that and cultivated it after a prolonged period of quiet.

But the funny thing is what I do in 3 days now, I used to do in 1.

And whilst I’ve been really tapping into that part of me who was so capable and confident (because honestly I feel like I lost her somewhere along the way), I’m doing so with balance.

Yes my diary is fuller and I’m doing more of my work, but not at the expense of rest, time in nature and genuine fulfilment from what I do.

Believe it or not, if people aren’t ready to work with you, aren’t a match to the service or don’t vibe with your way of doing things, you’re doing something really right in your marketing!

A lot of the messaging we see on here is rooted in getting as many people in as possible.

But as someone who wants to make a genuine impact to peoples lives, that isn’t going to work for you.

You want the people who are truly transformed by your work, rave about it to their friends and want to come back again and again.

To have those kind of clients, you are going to have to repel a lot others in the process of finding them.

Believe it or not, if people aren’t ready to work with you, aren’t a match to the service or don’t vibe with your way of doing things, you’re doing something really right in your marketing!

A lot of the messaging we see on here is rooted in getting as many people in as possible.

But as someone who wants to make a genuine impact to peoples lives, that isn’t going to work for you.

You want the people who are truly transformed by your work, rave about it to their friends and want to come back again and again.

To have those kind of clients, you are going to have to repel a lot others in the process of finding them.

As promised, the new ways of working with me are finally here.

Seeing slots before I’ve even released these to the world feels like the biggest gift.

I can’t even tell you how excited I am to be getting stuck in to this “work” over the next few months.

If you’re ready to have your marketing show just how incredible your service is, you know where to find me 🫶🏻

As promised, the new ways of working with me are finally here.

Seeing slots before I’ve even released these to the world feels like the biggest gift.

I can’t even tell you how excited I am to be getting stuck in to this “work” over the next few months.

If you’re ready to have your marketing show just how incredible your service is, you know where to find me 🫶🏻

I’m creating quite a lot of content at the moment.

Not because I think I have to because it’s one of my elements of my business.

But I also signed more clients when I was creating less.

Why? Because quantity is irrelevant.

Connection it’s what’s most important.

Cutting through the noise.
Creating something memorable.
Forming a deep connection.
Inspiring action.

All essential elements that don’t need more creation.

Ready to get intentional with your content? The content clinic is for you 👀

Link in bio!

I’m creating quite a lot of content at the moment.

Not because I think I have to because it’s one of my elements of my business.

But I also signed more clients when I was creating less.

Why? Because quantity is irrelevant.

Connection it’s what’s most important.

Cutting through the noise.
Creating something memorable.
Forming a deep connection.
Inspiring action.

All essential elements that don’t need more creation.

Ready to get intentional with your content? The content clinic is for you 👀

Link in bio!

I’ll be honest, I think this has been my hardest year of freelancing

I’ve gone from living in a house of people working from home to living by myself.

I went from a full roster of clients to deciding to take a leap of faith in a new direction and start again.

I’ve had to draw on so much trust and work harder than ever to make things happen.

I’ve felt the most self-doubt and self-confidence I’ve ever experienced, bizarrely.

I’d be lying if I said I hadn’t thought about giving up (and selling pics of my feet 🦶😂)

But days like this make it all worth it 🥹

I’ll be honest, I think this has been my hardest year of freelancing

I’ve gone from living in a house of people working from home to living by myself.

I went from a full roster of clients to deciding to take a leap of faith in a new direction and start again.

I’ve had to draw on so much trust and work harder than ever to make things happen.

I’ve felt the most self-doubt and self-confidence I’ve ever experienced, bizarrely.

I’d be lying if I said I hadn’t thought about giving up (and selling pics of my feet 🦶😂)

But days like this make it all worth it 🥹

I don’t know a business owner that hasn’t launched something and had no sales from it.

Or, has been certain something would be a hit, only for it to be a total flop.

Or even to have had a content piece they have poured so much energy into be met with crickets.

Or, in the worst case, to have invested into something that turned out to be a colossal waste of time and money.

The longer I spend in marketing (and we are at a decade now, how did that happen?), the more I realise the real key to success is to just treat everything as one big experiment.

Offering flopped? if you based it on client research take a look at your messaging and try it again, if you didn’t, then do your research people!

Content not landing? have some conversations and see if what people are saying matches what you’re creating.

Tested a strategy that didn’t work? great, use that as research to make the next one more effective.

It’s all a playing field and the key to being better at the game is to see it as exactly that… and maybe even have fun with it (wild idea I know 🤠).

I don’t know a business owner that hasn’t launched something and had no sales from it.

Or, has been certain something would be a hit, only for it to be a total flop.

Or even to have had a content piece they have poured so much energy into be met with crickets.

Or, in the worst case, to have invested into something that turned out to be a colossal waste of time and money.

The longer I spend in marketing (and we are at a decade now, how did that happen?), the more I realise the real key to success is to just treat everything as one big experiment.

Offering flopped? if you based it on client research take a look at your messaging and try it again, if you didn’t, then do your research people!

Content not landing? have some conversations and see if what people are saying matches what you’re creating.

Tested a strategy that didn’t work? great, use that as research to make the next one more effective.

It’s all a playing field and the key to being better at the game is to see it as exactly that… and maybe even have fun with it (wild idea I know 🤠).

Ever feel like going viral would just solve all your social media problems?

I’ve thought that in the past.

But then it happened and it didn’t have the kind of impact I was expecting because all it does is get you seen.

Which is one small part of marketing.

After that I switched my focus to sustainability and I’m so glad I did.

Fancy doing the same with content you love creating?

The content clinic is open 👀

Ever feel like going viral would just solve all your social media problems?

I’ve thought that in the past.

But then it happened and it didn’t have the kind of impact I was expecting because all it does is get you seen.

Which is one small part of marketing.

After that I switched my focus to sustainability and I’m so glad I did.

Fancy doing the same with content you love creating?

The content clinic is open 👀

You know when I say I love what I do?

I really mean it.

I sometimes feel like every thing I loved about all the jobs I had is bundled into one and it makes me need to pinch myself.

I’m very honest about the tougher sides of working freelance, but the fact that this is a standard day for me makes me feel so incredibly lucky

You know when I say I love what I do?

I really mean it.

I sometimes feel like every thing I loved about all the jobs I had is bundled into one and it makes me need to pinch myself.

I’m very honest about the tougher sides of working freelance, but the fact that this is a standard day for me makes me feel so incredibly lucky

I’ve been reading a lot about content exhaustion recently and the short of it?

We are consuming more than we have the capacity to process.

*queue numbed our doom scrolling*

For those of us marketing our services on here this a real problem because people don’t buy when they are in that state (or even connect with a service at all).

Our role?

Bringing them out of that with connection, curiosity and emotion.

Head to the link in bio for my latest podcast on exactly this 🎤

I’ve been reading a lot about content exhaustion recently and the short of it?

We are consuming more than we have the capacity to process.

*queue numbed our doom scrolling*

For those of us marketing our services on here this a real problem because people don’t buy when they are in that state (or even connect with a service at all).

Our role?

Bringing them out of that with connection, curiosity and emotion.

Head to the link in bio for my latest podcast on exactly this 🎤

I share a lot of business life on here, but truthfully the quality of how I run things is dependent on how I spend my days off.

This one was pretty perfect.

I love getting out in nature, moving my body and being social.

Buuut I’m also a huge hermit who loves watching game shows, being on her sofa and going to bed at 9.

🌟 balance 🌟

I share a lot of business life on here, but truthfully the quality of how I run things is dependent on how I spend my days off.

This one was pretty perfect.

I love getting out in nature, moving my body and being social.

Buuut I’m also a huge hermit who loves watching game shows, being on her sofa and going to bed at 9.

🌟 balance 🌟

I was having a chat with a friend the other day about how posting on here can feel like speaking into the void and why that bothers us so much.

Is it because our view counts are low?
Engagement rate has dropped?
Responses are minimal?

I see a lot of people say “my content isn’t being seen” and I’m not sure that’s what matters.

What I really think we are saying here (because I’ve also said this too!) is that it isn’t feeling like our work is being recognised in the ways we want it to be.

You could go viral tomorrow and you’d be pretty “seen”, and whilst that may give you the dopamine spike, none of that would matter if you your work wasn’t fully understood, appreciated and valued.

So what are we really saying here?

Because you don’t need to reach a million views to be seen. You need a message that lands, connections that go beyond the surface and a recognition of the value that you provide.

Want to cultivate that? You know where to find me 🤍

I was having a chat with a friend the other day about how posting on here can feel like speaking into the void and why that bothers us so much.

Is it because our view counts are low?
Engagement rate has dropped?
Responses are minimal?

I see a lot of people say “my content isn’t being seen” and I’m not sure that’s what matters.

What I really think we are saying here (because I’ve also said this too!) is that it isn’t feeling like our work is being recognised in the ways we want it to be.

You could go viral tomorrow and you’d be pretty “seen”, and whilst that may give you the dopamine spike, none of that would matter if you your work wasn’t fully understood, appreciated and valued.

So what are we really saying here?

Because you don’t need to reach a million views to be seen. You need a message that lands, connections that go beyond the surface and a recognition of the value that you provide.

Want to cultivate that? You know where to find me 🤍

Sometimes a service just isn’t right for someone and that’s ok.

We don’t need to “handle objections” or pile on the pressure to change that.

But, sometimes a service is right for someone and there’s a huge misconception that that will lead to an effortless sale.

Cortisol is probably going to spike during the purchasing process no matter how aligned a service is.

And as marketers of our service, we need to understand what is happening here so we can create safety and when it’s aligned, a sale.

My latest podcast gives all 🎙️

Sometimes a service just isn’t right for someone and that’s ok.

We don’t need to “handle objections” or pile on the pressure to change that.

But, sometimes a service is right for someone and there’s a huge misconception that that will lead to an effortless sale.

Cortisol is probably going to spike during the purchasing process no matter how aligned a service is.

And as marketers of our service, we need to understand what is happening here so we can create safety and when it’s aligned, a sale.

My latest podcast gives all 🎙️

I don’t know about you, but I see a lot of fancy freelancer lifestyles on here.

Hey, I’ve even been a part of it!

I’ve travelled the world with my laptop and done some pretty fun things since starting my own business.

But the majority of the time?

Things are pretty mundane!

And it’s easy to forget how much beauty there is in that.

On this day I…

Did hardly any steps.
Ate at my desk.
Had no major wins.
Only did 3/4 of my go do list.

And that’s so normal.

But in case you don’t see that enough, here it is ❤️

I don’t know about you, but I see a lot of fancy freelancer lifestyles on here.

Hey, I’ve even been a part of it!

I’ve travelled the world with my laptop and done some pretty fun things since starting my own business.

But the majority of the time?

Things are pretty mundane!

And it’s easy to forget how much beauty there is in that.

On this day I…

Did hardly any steps.
Ate at my desk.
Had no major wins.
Only did 3/4 of my go do list.

And that’s so normal.

But in case you don’t see that enough, here it is ❤️

I’m always reflective on my birthday and this year, even more so.

The transformation over the past decade has been so enjoyable to look back on.

Here’s some of my favourite lessons from it 🤍

I’m always reflective on my birthday and this year, even more so.

The transformation over the past decade has been so enjoyable to look back on.

Here’s some of my favourite lessons from it 🤍

I’m very privileged to do what I do.

Can I say that and still say I struggle with it too?

Sometimes it doesn’t feel like I can.

But the days when…

I don’t see anyone.
Fear creeps in and imposter syndrome is loud.
I wonder if I’ll be able to pay my bills this month.
I don’t have anyone to pick up the slack.
My desire to stay in my comfort zone wins.
There’s no one to motivate me.

I find it hard.

But you know what’s saved me?

Community.

Being a part of the @un.common.folk , meeting the @happyfreelancers.co and heading to a @femalesmallbizgroup meet up have really pulled me out of a funk.

I feel on fire again and I’m left wondering why on Earth was I trying to do it all alone?

I’m very privileged to do what I do.

Can I say that and still say I struggle with it too?

Sometimes it doesn’t feel like I can.

But the days when…

I don’t see anyone.
Fear creeps in and imposter syndrome is loud.
I wonder if I’ll be able to pay my bills this month.
I don’t have anyone to pick up the slack.
My desire to stay in my comfort zone wins.
There’s no one to motivate me.

I find it hard.

But you know what’s saved me?

Community.

Being a part of the @un.common.folk , meeting the @happyfreelancers.co and heading to a @femalesmallbizgroup meet up have really pulled me out of a funk.

I feel on fire again and I’m left wondering why on Earth was I trying to do it all alone?

Details don’t drive sales.

Emotions, stories, resonance and connection does.

And implementing those elements don’t just make your marketing more enjoyable, they supercharge it by 95%

Drop a 🤍 to find out more

Details don’t drive sales.

Emotions, stories, resonance and connection does.

And implementing those elements don’t just make your marketing more enjoyable, they supercharge it by 95%

Drop a 🤍 to find out more

Sharing about your service consistently and having people tell you how it good it is, but not hitting buy?

My latest podcast dives into the psychology of why and how to change that 👀

Link in bio

Sharing about your service consistently and having people tell you how it good it is, but not hitting buy?

My latest podcast dives into the psychology of why and how to change that 👀

Link in bio

Last week I didn’t do what I had planned.

I didn’t hit any big milestones.

I didn’t even dent my to do list.

But what i did have me a far greater feeling of “success” than any of those things.

Last week I didn’t do what I had planned.

I didn’t hit any big milestones.

I didn’t even dent my to do list.

But what i did have me a far greater feeling of “success” than any of those things.

When practicing conscious marketing we don’t just want to invite anyone into our service.

We want to invite the people it can genuinely serve.

The route to doing that?

It’s how you market your service that matters.

The more accurately you can reflect your service in your marketing the more likely you are to attract aligned clients.

More on The Mirror podcast

When practicing conscious marketing we don’t just want to invite anyone into our service.

We want to invite the people it can genuinely serve.

The route to doing that?

It’s how you market your service that matters.

The more accurately you can reflect your service in your marketing the more likely you are to attract aligned clients.

More on The Mirror podcast

You already know energy is everything, so why would you expect marketing to be any different?

You already know energy is everything, so why would you expect marketing to be any different?

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

© Conscious Creator Co.

bottom of page