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Soft Launch Era

Plug and go marketing launch plan to guide you in teasing out the magic of your service so you can have people bursting through your sign up doors.


I don't want to waste your time...

If you are someone who wants to create quick wins and 6 figures as a priority over having a genuine impact, this isn't the space for you. 

Over here, we do things a little differently.

This space is for those: 

✺ with an offering they love designed to create real results 

✺ who want a softer approach to launching that is sustainable

✺ with a desire to reach only those they can genuinely serve

✺ who want to love sharing about their service as much as delivering it

✺ ready to have the kind of impact/success they know they are capable of


What is a soft launch?

If you have ever launched an offering you loved, only to feel drained by the time it's live, or disappointed that all of your hard work hasn't led to the kind of impact you thought it would, then you probably haven't been practising soft launching. 

Soft launching is a way of sharing your offering with the world that is soothing for your nervous system, rooted in creating a genuine impact for those you invite in.

It's not to be confused with a "step back" approach.

It requires you to be connected to your purpose and deep in service, just minus the push and force we so often see associated with launching.


Picture This:

You have poured your heart into a service/offering that you know can have a powerful impact for those it is designed to serve. The journey of sharing it with the world fills you with joy as you have crystal clear clarity on what to do and how to honour yourself through the launch.

You feel calm and at ease watching people arrive into your space whilst you are present doing what lights you up. The "selling" is done for you. There's no force, or pressure, just sharing what you love whilst that has a natural resonance to aligned clients. 


The key to selling your service isn't to follow a formula, it's to understand it on the deepest level, know how to speak to those it serves in a way that will resonate and to communicate both of those elements with marketing that empowers a purchase. 

This template is designed to help you do exactly that. 

And not in a way that's airy fairy, but with a plug-and-go system that invites you to showcase the brilliance of your service in a way that makes aligned clients want to hit "buy".

That's What Soft Launch Era Offers

When I released my first "soft" launch after years of launching in more traditional ways, I couldn't believe how much ease I got to experience whilst my impact and income grew.

I felt present, at ease and in total flow. 

So I captured every single step of the process for you to be able to experience your own expression of "Soft Launching".

This is the most in-depth step-by-step, easy-to-implement and bring-to-life offering I've ever created (and seen). It's designed to take you from offering ready, to offering impact with a clear sequence and style that makes sense. 

  • Will I get to keep my notion board forever?
    Yes! Your board is sent to you to keep forever, customise and change as much as you like.
  • Will this be able to help me with my offerings?
    The aim of the intensive is to go deep into your offering to capture its essence/impact. This session is designed to address marketing the offering, rather than the logistics of it. For this reason, it's best if you have a solid offering in place. However, quite often clients realise that they could be having more impact and make some changes to their offering. So come open!
  • Will I get support beyond this call?
    For a week post call you will have email support from me to look over any creations, answer questions or explore topics a little further. You also have the option to book in for monthly check ins with me at an extra cost.
  • I haven't started my business, will this help me?
    It depends! If you know what you are offering, then this can be a great way to map out your marketing ahead of launching. If you just have ideas and want to explore them further, then a business strategist may be a better fit for you.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
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Content That Connects

✸ 5 x 15-minute modules (easy to watch & absorb!)

✸ An actionable Notion board to bring creations to life

 Lifetime access to keep absorbing the magic

 FREE bonus creativity class to keep the creations flowing!

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FREE Creative Meditation Bundle 

✸ Worth £55 ✸

Included for a limited time only

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Hi, I'm Emma! 

Over the past decade I've been studying (and applying on some epic projects!) Advertising psychology to guide people in creating in a way that truly connects with customers. 

It wasn't until I qualified as a yoga teacher that I realised something: 

The people doing the best work are often the ones reaching

the least amount of people

Time and time again I attended the most incredible spaces, only to realise that hardly anyone knew they even existed. Why? Because people didn't know how to capture the energy/impact of the spaces in a way that created empowering invitations.

Well, hello personal mission to change that.  I'm so incredibly passionate about ensuring people enjoy sharing about what they do as much as they do delivering it. And, as a byproduct of that, they have the kind of impact that they dream of through signing aligned clients.

I know you're tired of courses that don't deliver

(I was too, which is exactly why I created this one).

You can forget the fluffy courses, hours on end with nothing to show for it and a one-size-fits-all strategy

that will be irrelevant in a week in our fast-paced tech world. 

This course won't tell you how to "create content exactly like this", 

or "hop on this trend for huge success". 

Instead, it will be something that stays relevant forever.

Why? Because it's based on the true psychology of connection/resonance/invitation

that won't yoyo with the algorithm. 

It's also designed to be instantly applicable too so you feel its effects ripple immediately into your work. 

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Content That Connects

✸ 5 x 15-minute modules (easy to watch & absorb!)

✸ An actionable Notion to bring your ideas to life

 Lifetime access to keep absorbing the magic

What Clients Are Saying...

Image by Darius Bashar

 Oh I've been thriving. All the shit and chaos has fallen away as it's no longer in alignment with myself and my business and now I can honestly say I'm working from a place of authenticity & alignment with my soul's truth -

Katie, Energy Healer

Image by Stephanie Greene

Thank you for being so fricking awesome and allowing me to be seen. It's a very unique gift that you have and I just love everything you do -  

Cat, Yoga Teacher

Image by Gian Cescon

I have a solid foundation to bring on new clients & Emma breathed so much belief in me my confidence has grown so I can show up more and authentically. I LOVED working with you.

Sam - Empowerment Coach

Image by Marcos Paulo Prado

I was about to give up on my business. I felt like I wasn't getting anywhere and like I had no idea what I was actually doing. I have a clear understanding in who I want to help. I have gained followers and actually have engagement on my posts just from being my true self -

Becky, Space Holder.

Client Celebrations...

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